Services Cycle Conductor Case study Decision & Spec Narrative & Buy-In Start a project
Ousios / Engagements / Narrative, Change & Buy-In
Engagements · For the Catalyst

When you need people to believe you — and move.

We find the true story and tell it honestly — naming what's genuinely different, what each audience stands to lose, and what it takes to make the change stick, so the pitch lands and the rollout holds.

Delivery 3 business days
From $1,500
Scope Per audience
Format Spine + message kit
Status Now booking

You leave with the true story, told honestly — and a rollout that holds after the announcement.

For you if you need a room to believe you and move For you if the change is real and resistance is too Not spin, hype, or a one-off press release
Three ways to move a room

Narrative, Change & Buy-In.

Each is fixed-scope and priced up front. The starting price shown sets the floor; the exact quote depends on audiences and complexity, set before any work begins.

01

Pitch Narrative & Story Architecture

Funding · a deal · internal buy-in · a stage

We supply the one thing AI can't: the judgment of what's genuinely different and what to cut. You leave with the spine, the opening, and three messages that survive the Differentiation Test.

  • The one-liner and the spine: shift → stakes → promised land → why-you → the ask
  • A verbatim 30–45 second opening
  • 3 differentiation-tested key messages, on your real proof points
  • A visible “what we cut — and why” + a deck or talk outline
From $1,5003 business days
See a sample (illustrative) →Start a project →
02

Change Management Narrative

Reorg · AI adoption · RTO · migration · merger

Instead of one relentlessly positive announcement to a room that fears six different things, you get a Resistance Map — and beside each loss, the honest message that answers it.

  • One shared spine + a per-audience Resistance Map (up to ~4 audiences)
  • The specific loss each group fears, named before the upside
  • A segmented message kit a manager can send (talk-track, email, FAQ)
  • A rollout sequence — highest-resistance groups first, in person
From $2,0003 business days
See a sample (illustrative) →Start a project →
03

AI Onboarding Sprint

One team · real recurring work · no C-suite sign-off

We install 3–5 AI workflows on your team's actual work, with the guardrails built in — and a plan that keeps them running after we leave. The product is a team that doesn't need us anymore.

  • Composa working-style profiles for the team
  • 3–5 AI workflows installed on real, recurring work
  • A one-page runbook per workflow, its guardrail as the standard
  • A sustainability plan + a scheduled 30-day check-in & tune-up
From $4,5004-week engagement + 30-day check-in
Start a project →
How these are built

Every engagement runs on a documented method — the same guardrails that ship inside the Catalyst's toolkit, applied with you to your real situation. Samples show the format of the deliverable and use illustrative, non-client data. As a new practice, pricing is set per engagement before any work starts; you approve scope and cost first.

A glimpse of the method — the Resistance Map
Frontline managersFears “This makes my team redundant.” Named first — then: the tools take the busywork, not the headcount.
FinanceFears “Another tool spend with no return.” The one metric we’ll move in 30 days, agreed up front.
Senior ICsFears “My craft gets flattened.” Where judgment stays human — in writing.

Illustrative — the format every change narrative ships with, not a client engagement.

→ Decision & Spec engagements → Forum for Naturals — a real case study
Before you book

Questions worth asking first.

How is this different from a copywriter or an agency?

A copywriter polishes words. You get the judgment underneath them — what's genuinely different, what to cut, and what each audience actually fears — then the narrative built on that. The thinking is the product; the prose is how it ships.

What if our story isn't actually that different?

Then we'll tell you, and find the part that is true and defensible rather than inflating a claim that won't survive scrutiny. Every key message is run through a Differentiation Test — a story that can't pass it won't hold in the room either.

Can you work with our existing brand and deck?

Yes. Deliverables come on your brand and plug into what you already have — the spine, the opening, and the message kit are built to drop into your deck, your talk, or your manager's inbox.

Do you guarantee the pitch wins or the rollout sticks?

No honest practice can guarantee an outcome that depends on your room and your follow-through. What's fixed is the scope, the price, and the quality of the artifact — agreed before any work starts.

Bring me the pitch, the rollout, or the team that has to change.

Twenty minutes, no pitch. We'll find which of these fits — or whether the toolkit alone gets you there.

Start a project ↗